Chloe Spring Summer 2012 Review

Well Hannah MacGibbon sadly got the boot from the director's chair and former Pringle Of Scotland designer Clare Waight Keller jumped right in and had a go at cracking the reins. And she did well.
"Fluidity and femininity, but boyish" is how Keller summed up the collection and that's exactly what she gave us. There were sort of Swiss dot lace shirts, low slung dresses and skirts with thick leather belts that I'm not sure were needed. The embroidered florals were a design lifted from  Karl Lagerfeld's tenure which I thought was quite a bold move and I like that she cherry picked bits and pieces like that from a past designer because there's a nice history of great designers who've worked at Chloe.

Like Stella McCartney and Phoebe Philo before her, Keller is selling the same dream. The Chloe girl is a care free, tomboyish character who'll always look back fondly at the 70's. If anything, Keller is dipping her toes and treading lightly across the Chloe DNA.

It's a solid collection but for a debut it doesn't scream at you and the Chloe girl never screams but Keller will have to work her way around that otherwise she'll end up in designer purgatory like MacGibbon and Paulo Melim Andersson.


lucia m said...

wow!!! amazing outfits!!!

Taj said...

I've witnessed 3 different designers at Chloe, but if nobdy would've told me I would've never noticed anything.....I think the house of Chloe does smthg to designers....its crazy, I hope Keller can snap out of it

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