Continuing my noughties decade recap I now bring you most of the last ten years of YSL ad campaigns. From Tom Fords commercially successful and typically sexy shoots through to Stefano Pilati's demure angle that is more in sync with the YSL spirit.

Above: Kim Peers models Ford's Spring 2001 debut. I always wanted that cigarette holder.

Above & below: Fall 2001, a hugely influential collection inspired by YSL's original 1976 gypsy collection but done mostly in black. The tooled leather belt, shoes, ruffled top and fringed scarf were all widely copied, re-booting boho chic and somehow managing to get Sienna Miller it-girl status. I also recall Mariah Carey squeezing into the top above. Some things are best left for the models Mimi. You stick to ur tracksuits now.

Below: Spring 2002. I could be wrong but I'm sure this collection spawned the Mombasa bag. Correct me if I'm wrong, I can't be fucked Googling it right now.

Above & below: Fall 2003, one of my favourite Ford collections and ad campaigns

Below: Spring 2004, the female dandy

Below: Spring 2003, Christy Turlington

Below: Fall 2004, Ford's final collection for YSL. The ads featured the stunning Gemma Ward. The collection was influenced by YSL's 1977 Chinese collection and featured the pagoda shoulder. Bye bye Ford.

Below: Karen Elson gets all hot n bothered over Stefano Pilati's debut for YSL, Spring 2005. As do editors and me. Though the collection didn't get rave reviews it did spawn the trend for tulip shaped dresses, skirts and coats.

Below: The muse bag, I'm not sure what year this is.

Below: Fall 2005, featuring Daria Werbowy. This collection-ahem-kicked off the trend for platform shoes which have been a fashion staple ever since and if Alexander McQueen's Spring 2010 show is anything to go by, well the trend still has legs (I'm sorry I had to).

Below: Gisele shot by Inez Van Lamsweerde & Vinoodh Matadin. Chill honey, it's YSL
Below: Naomi Campbell in haremesque pants

Below: Kate Moss shows the world a little coke habit will get you a long way. After being filmed doing coke Kate was immediately dumped by Chanel & Burberry and quickly picked up by a slew of companies. I'm pretty sure I have a Vogue from this year where she was on like the first 20 pages, it was ridic.
Finally, Christy Turlington pops up again, this time for Fall 09


Anonymous said...

Love looking through old Yves Saint Laurent Campaigns.

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